Add Full Screen View to De-Clutter Your Workspace in Word

If you’ve ever opened a Word document and found yourself too distracted by a thicket of rulers, menus, status bars, and ribbons to concentrate fully on the text, Full Screen view might be for you. It strips out most of the extraneous distractions from your view so that the document takes up – as the name suggests – the full screen.

The Full Screen view is easy to find in Word 2003. Just go to the View menu and select Full Screen. To go back to the regular view, go back to the menu and uncheck Full Screen.

In Word 2007, you might be tripped up if you to go the View menu and select Full Screen Reading. Full Screen Reading is NOT the same thing as Full Screen View – you can’t actually edit the document in Full Screen Reading mode.

To access the Full Screen View, you’ll first have to add Full Screen View to the Quick Access Toolbar. Once it’s installed, you’ll be able to just click that button.
Here’s how to add Full Screen View to the Quick Access Toolbar:

  1. Click the drop-down arrow to the right of the Quick Access Toolbar and select More Commands.
  2. Go to Choose commands from and select Commands Not in the Ribbon.
  3. Select Toggle Full Screen View. Click Add, then click OK.
  4. And you’re done! The Full Screen View has been added to the Quick Access Toolbar, and you can easily switch to Full Screen whenever you want.

Share Professional Advice and Ideas on LinkedIn

Even if you’re not familiar with all of the new developments in the social networking arena, chances are you’ve used LinkedIn to connect with people professionally. What you may not know is that LinkedIn lets you do a lot more than just connect yourself to friends and coworkers. Its Groups feature lets you join groups associated with everything from employers to alumni associations to fields of interest. And its Answers feature lets you pose a question that anybody can answer. You can also respond to questions and become an Expert if you provide one of the best answers.

Here are a few key rules to follow when you’re using LinkedIn:

  1. The more complete your profile, the more you’re going to get out of the experience. That said, if you’re concerned about privacy, LinkedIn doesn’t give you the huge menu of options that a service like Facebook does. You can keep your profile from showing up in general Web searches, and you can alter what people who look for you on LinkedIn see, but even the most basic setting requires that you disclose your location.
  2. Try to perform some sort of activity on LinkedIn at least once a week. Make a new connection, post a recommendation, or update your Status (that’s the box that asks “What are you working on?”).
  3. Don’t join more Groups than you can realistically participate in – say, a half-dozen or so. And make sure they’re Groups that can help enrich your work experience or ones to which you feel you can make a meaningful contribution.
  4. For the first month or two that you’re part of a Group, stick to answering rather than asking questions. That lets people know who you are and establish you as a credible expert. After that, feel free to start asking questions.
  5. LinkedIn may lack a lot of the immediacy and pizzazz of newer social media tools, but this “big ol’ MS Outlook in the sky”  is one of the few social networking resources out there specifically for professionals. Unlike Facebook, you don’t have to worry about walling off your professional life from your public life – it’s purely business. And unlike Twitter, you don’t have to boil down your thoughts into 140-character snippets.

One word of caution: Do not accept invitations from people you don’t know, and be careful about what information you reveal to people who aren’t in your network. Hackers and identity thieves are getting sneakier about researching their targets online, and it’s in both your personal and professional interest to make sure that information about your work life doesn’t fall into the wrong hands. One new form of phishing, called “spear phishing” due to its targeted nature, involves the hacker finding executives on LinkedIn or similar services, identifying the executive’s coworkers and reports, and then sending out bogus emails as the executive demanding information such as user names and passwords. People who would otherwise smell a phishing attempt are more likely to respond because they believe the request is coming from a higher-up in the company. Pretty sneaky, and one more reason to be vigilant about who you connect to – and how much your connections see – on LinkedIn.

Facebook Security

A colleague recently wrote on her blog about her own father’s experience getting hacked on Facebook – and it serves as yet another useful reminder of why and how we can take measures to keep our online identities secure.

It appears in this situation that the hacker found his victim’s profile on Facebook, submitted a lost password request, and then answered the security questions with information that was easily found on Google. After taking over his Facebook account, the hacker repeated the process to gain access to the victim’s Gmail account and started emailing all of his contacts asking for money.Facebook Logo

If this sounds vaguely reminiscent of something that was in the news a few years ago, it’s because a very similar technique was used by a college student to access Sarah Palin’s Yahoo account. One password reset request later, and Sarah Palin’s emails were all over the Internet.

The take-home here is simple: make sure that your security questions don’t ask about details that are available with a little digging (mother’s maiden name, city of birth, high school mascot). Go for more obscure ones like your first pet’s name or the name of the best man at your wedding (as long as you didn’t blog about your wedding!).  Also, take a good look at the privacy settings on all of your social networking profiles and don’t divulge more information than you have to. That will minimize the amount of damage a hacker can do if they do gain access to your profile.

Don’t assume that a social networking company is as worried about your privacy as you are. The Google Buzz debacle — in which Google effectively used people’s personal email accounts as a platform for public social networking – illustrates that, for many social marketers, they’re more concerned about building a large and open network than they are about protecting the personal information of individuals. That means it’s up to you to stay on top of things and adjust the necessary settings when, for example, Facebook revises its privacy policy.

And remember that the more you share about yourself online, the more ammunition you’re giving potential identity thieves. That doesn’t mean you should shut down all your social networking profiles because someday somebody might hack into your Facebook account. It does mean that you should be careful about what details you share, where you share them, and with whom.

Find out more rules for responsible social networking at our free Webinar, “Social Networking: Uncovering the Hype.” It will be held on Thursday, April 29 at 12pm Central Daylight Time.  Click here to register.

The Right (and Wrong) Way to Use Twitter to Market Your Business

When Twitter first came out, a lot of skeptics wondered how a microblogging service could possibly be of any use to small business. After all, a whole lot of people used Twitter to talk about incredibly dull and personal topics like where they ate for lunch, or what movies were coming up in their Netflix queue. But as time has gone on, the utility of Twitter has become clear. It’s an easy way for small businesses to build relationships with their customers – at a very appealing price point (free). Twitter
Don’t think of Twitter as a branding device. It’s not the digital equivalent of a Super Bowl ad. It’s a way to be helpful to your customers by offering free advice or relevant news about your business. So, for example, a sushi restaurant in San Francisco uses Twitter to spread the word about its fresh fish of the day. A day spa in Cincinnati uses it to promote featured discounts on manicures and pedicures. In essence, Twitter does exactly what a sandwich board propped outside your physical office does.

Now, maybe you’re in a field where discounts or specials are difficult or even impossible to promote. Not to worry! You can still make Twitter work for you by using it to talk directly to your customers. Tell them what you’ve been reading (as long as it’s relevant to their interests!), an answer to a frequently asked question, whatever you think they need to know that only you can tell them. If you’re an accountant, point them to a site that has good tax tips. If you’re a doctor, tell them how they can increase their odds of staying healthy through flu season. In other words, be on Twitter as the same helpful, friendly community resource you are in person.

To recap, get started on Twitter by doing the following:

  1. Post about a time-sensitive promotion or event. This could be a “deal of the day” or an announcement that your mobile business will be in a particular area.
  2. Post a factoid or statistic that people might find useful.
  3. Post a link to a blog or a Web article that you found interesting.

And last, two areas of caution. First: you can promote yourself on Twitter, but be sparing and specific when providing relevant information about your industry or service.  Cite an item in the news or a relevant survey that backs up the value of what you offer.  Second: if you don’t have the time or the interest to really participate in Twitter – which means posting something fresh at least once a day – then just don’t promote it.  It’s worse to have a “dead” Twitter account that never gets updated than to have no account at all.

Find out more about how your small business can use Twitter and other popular social networking tools like LinkedIn and Facebook at our free Webinar, “Social Networking: Uncovering the Hype.” It will be held on Thursday, April 29 at 12pm Central Daylight Time.  Click here to register.